POLICE EYEWEAR

Audacity cannot be feigned, it must be owned.

POLICE, a brand that emerged in Italy in 1983, was born from a visionary idea by De Rigo, a renowned entity in the global market for high-end eyewear.

The 1980s were a defining era for personal style, with music, fashion, and attitude playing pivotal roles in shaping one’s identity, and eyewear was no exception. The era saw a shift from mere practicality to a demand for boldness, uniqueness, and character in eyewear.

People sought glasses that mirrored their individuality, and POLICE was at the forefront, ready to meet these expectations. It was the sole brand that could understand and fulfil the desire for self-expression through fashion. As a fresh entrant, POLICE made its mark with a distinctive style that embodied the desires of its customers: freedom, confidence, and a vibrant personality.

It was a brand that defied norms, aiming at real, authentic people who never conformed to societal expectations. An Italian brand with a bold voice and a global ambition, POLICE aimed to carve out a niche in the high-end market. Influenced by original and daring figures, POLICE’s urban street style made a global impact, attracting even the youngest with its natural charm. It was a brand that was always in pursuit of its true self.

Discover the unique and bold style of Police. For those who love to wear quality and design products.

 

Throughout its history, POLICE has consistently reinvented itself, evolving into a cultural icon with each new season, adding distinctive features and variations to its theme: for instance, the introduction of blue mirrored lenses in the 90s quickly became a worldwide trend, or the eagle in its logo, a symbol of liberty, which has been reinterpreted over time yet always embodies the brand’s unique essence. With such a strong and recognizable identity, why limit itself to just eyewear?

From 1997, POLICE expanded its style into a lifestyle, venturing into new, previously untapped areas, with one area standing out in particular: fragrances. The brand’s boldness translated into its debut fragrance for both genders, which was a hit, leading to further experimentation and a variety of collaborations: watches (2003), jewellery (2005), small leather items (2011), and clothing.

POLICE not only follows trends but also asserts its individuality, making a lasting impact over the years, thanks to advertising campaigns featuring top-tier ambassadors and collaborations with the leading film production companies.

Celebrities from the film and sports industries, including Bruce Willis, George Clooney, David Beckham, Antonio Banderas, Neymar Jr, and Lewis Hamilton, have contributed their faces and worked with POLICE to convey the brand’s values, style, and vision.

POLICE has also worked on numerous action films, such as Batman vs Superman: Dawn of Justice, Justice League, Men In Black: International, and The Batman. Stories of iconic superheroes for whom limited-edition collections have been created.

Today, POLICE shares its concept of style and daring with 100 countries globally, crafting collections that resonate with its community, no matter where they are located. From Asia to Europe, from Central America to Africa. A brand that knows no limits.

Police embraces change and strives for evolution. POLICE’s eyewear products offer a wide range of sunglasses and glasses.