GUESS EYEWEAR

Young and dynamic brand, with a colourful and cool soul
In 1981, the GUESS brand was born when the Marciano brothers, who had migrated from the southern French region in search of the American Dream, were influenced by European styles. They brought a fresh perspective to the clothing sector, transforming the way denim was perceived.
Their first creation was a sleek, stonewashed jean named the Marilyn, which marked the start of their prosperous journey.
The Marciano’s dream propelled the brand into uncharted territories. GUESS emerged as a representation of a youthful, alluring, and daring way of life. Over the years, GUESS encouraged individuals to envision a future with its legendary and enduring marketing efforts. Nowadays, GUESS is an international fashion brand that provides an extensive selection of clothing and accessories, targeting the young, elegant, and alluring customer base.

Dynamic soul and trendy silhouettes for an unmistakable collection










The new line of GUESS sunglasses and prescription frames debuts with a mix of modernity and traditional style. Animal prints remain a hallmark of the brand. A new crocodile texture characterises the fronts of injected plastic and acetate sunglasses and optical styles and is transformed into a laser-engraved pattern on metal frames, adding colour and detail to temples and tips.
Another novelty is the evolution of the metal chain that characterizes GUESS accessories. The chains with a refined, sophisticated design form the front part of the temples, alternating links with smooth surfaces and ones that are engraved with a particular knurled texture.
Link sizes vary depending on the frame design. Small round stones are inserted on the fronts or are embedded on temples to enhance the femininity and luxuriousness of the new styles. Brand logos appear in different shapes and styles, underlining the dynamic character of GUESS.
They are embossed and enamelled on slim temples, made of fine metal embellishing chunky versions, or are engraved on the new chains or small metal plates adorning eyewear for men.
The frames feature geometric cuts and angles, easy-to-wear shapes and silhouettes defined by distinctive
